About

ABOUT natalie
Natalie Witham, business consultant, professional headshot showcasing her expertise.

Hi, I’m Natalie!

I’m your go-to Amazon seller consultant and basically your new team member. Don’t worry, I won’t crash your company Christmas party (unless you want me to). I’m the Type A, spreadsheet-loving, detail-obsessed expert you need to navigate the beast that is Amazon. Believe me, I didn’t pop out of the womb knowing Seller Central. It took determination, late nights, and a whole lot of trial and error to master it, and now I’m here to save you the headache.

With over four years of experience and a background in advertising, business, and marketing, I’ve worked with brands valued at over $100 million. But what really fires me up? Rooting for the underdogs and helping them thrive. If you’re ready to take your business to the next level without losing your sanity, let’s chat.

Your Amazon
Success Story
Starts Here

Bird flying, representing Natalie Witham’s brand symbol of freedom, growth, and possibility.

I Don’t Just Solve Problems
-
I Prevent Them.

Seller Central has thousands of tabs, endless rules, and constant updates. They certainly don’t make it easy for brands to succeed. And let’s be real—no one really prepares you to sell on this massive platform. With so many sellers competing for attention, how do you stand out? That’s where I come in.

I handle the competitor research, craft a customized growth strategy, and help you figure out everything from creating listings to pulling necessary reports. I’m not a big agency with handoffs, delays, and sky-high prices— (believe me I used to work at an agency). I’m the one person who knows your brand inside and out. I pride myself on being organized, honest, and laser-focused on your success.

Amazon isn’t going anywhere, and this is where your customers are. If you want to future-proof your brand, let’s work together to make your Amazon journey not just manageable, but genuinely exciting.

Natalie Witham in a casual portrait, showcasing her approachable branding expertise.

What I Learned Working At A Big Agency…

When I worked at an agency, I managed up to ten brands at once, giving each only a few hours a week. The delays, messy handoffs, and lack of personal attention left so much untapped potential. I saw firsthand how brands got lost in the shuffle—and I knew there had to be a better way.

So, I went out on my own. Now, I get to work closely with my clients, digging into every detail of their brand to create personalized strategies that actually move the needle. As a digital nomad, I’ve built a business that thrives on organization, honesty, and genuine care—qualities big agencies just don’t prioritize. My goal is simple: to be honest + realistic and help you grow in ways that feel manageable and exciting, without the chaos.

The first question I help clients answer is, does it make sense for your brand to sell on Amazon?

Natalie Witham enjoying a personal moment on a scenic road trip, blending work and life.
Natalie Witham vacationing in a casual portrait, showcasing her approachable branding expertise. 
WHAT TO EXPECT

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Strategic

I plan ahead to maximize profits, prep for busy seasons, and ensure your brand is always ready to scale.

Organized

I create clear, easy to use spreadsheets and guides that you can view quickly. Type A might as well be my middle name!

Detail Oriented

I stay on top of changing fees, regulations, keywords, and more - building everything right the first time.